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Operating since 1974, the award-winning Al Waraq Printing Press (AWPP) is the leading Printing Press of the region, comprising of Commercial Printing (offset, packaging, sheet), Digital Printing and Packaging Printing. Al Waraq Printing Press (AWPP) consists of two production plants, covering more than 61,000 square feet (ft2) of area, making AWPP the largest Printing Press in Qatar

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Tel: +974 4425 9444,
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Bldg No. 110. Zone 57 Street 3, Old Industrial Area, Doha, Qatar.

Is there a future for commercial printing?

The future of commercial printing

Commercial printing is changing faster than ever. With the advent of digital media and the Internet, many people wonder if commercial printing is still popular among people, especially after the emergence of many modern methods in the field of printing. We will discuss current trends for the future of commercial printing and answer the question: Is commercial printing still an appropriate option? We will also talk about the future of the commercial printing industry and what printing companies can do to stay competitive.


Is there a future for printing?

The short answer is yes, there is a future for printing. However, let's look at the big picture to predict where this millennia-old industry is headed. The profits of the printing industry have been on the rise since the depression that struck the world in the 1940s, but since its end in June 2009, the commercial printing markets have continued to thrive. This rise was especially true throughout 2018 and into 2019


What happened to the commercial printing industry?

Many sectors faced many challenges because of the Corona pandemic 2020 and the commercial printing industry is one of these sectors, but despite all these challenges, there is positive news related to the future of global printing until 2026, as observers see that the commercial printing market began to recover after 2021.

Commercial printing has entered a strange era. Printers that live up to the crop will modernize their business processes and print rooms. In addition, they will pay attention to the rapid development of the demands of their clients. One of the big changes that has taken place in commercial printing is the emergence of local print chains and chains. While there has been a lot of focus on just-in-time models, there will be a rush to agile printing services instead. Quite simply, with all the changing demands of the market, there is not much time to invest in commercial printing.

Commercial printing observers and specialists anticipate a significant improvement in commercial printing, which presents an opportunity for printing service providers. With the increased focus on employing modern technologies in the field of printing, the commercial printing industry is adopting new concepts in production processes. As a result, consumers and customers can expect significant improvements in commercial printing especially in terms of response time, uptime, and delivery times over time and this will help service providers gain more customers.


What are the current trends for commercial presses?

As always, there are many current trends in commercial printing. Promotional messages One of these trends, consumers are looking for advertising messages that do the job of persuading them according to their individual needs. Commercial print service providers can improve investment returns by taking advantage of this. Divide your customers into groups and send them different promotional messages, according to their needs and industry. Advances in the commercial printing process now enable you to use woven elements to accentuate your work. We've already seen a significant increase in touch and feel customers, and we expect that to really take off over the next few years.

When the commercial printing industry faced off with the coronavirus pandemic, it looked like it could lose. Fortunately, new opportunities opened, and truly distinguished companies survived the storm that affected many printing presses around the world and the printing of newspapers that stopped printing in more than one place because of the recession and heavy losses caused by the pandemic. One of the things that really helped is that companies can no longer rely on personal relationships. Instead, they had to convince people to make a purchase without having a face-to-face meeting. This requires a different kind of advertising and some companies have successfully exploited the pandemic conditions to look for other alternatives to digital marketing in the commercial print space.

With the concerns of the commercial print industry often behind us, now is the time to take on these challenges and invest in print marketing opportunities in a revised commercial environment. Whether you need to bring in new clients or want to help your existing clients return to take advantage of the services we offer at AL Waraq Press, we are up to the task and ready to provide all your commercial printing needs. This industry is not born today and will not be affected by crises and global conditions, it may experience setbacks, as happened in the Corona pandemic, but it is able to recover and re-present itself as one of the strongest commercial industries and successful investments.


Al Waraq printing press has gone through several stages over its years of operation, most of which culminated in multiple achievements that made Al Waraq printing press the largest commercial press in Qatar. Al Waraq printing press is your ideal choice for all your commercial printing needs. Do not hesitate to contact the Al Waraq printing press team, ask for your service now, we are ready to work with you.